I really REALLY need a new camera none of these look like they do in real life. Here are a few reds from different brands, I compared 15 red lip colours on my hand from high end to MAC because I don't believe in drugstore brands. For the high ends there was usually a dupe that was almost exact, goes to show you that high price doesn't always mean better.
Chanel Shanghai Red $30.00 CAD - My suggestion is to get MAC's Dubonet ($16.50 CAD), which is a SLIGHT bit more red but honestly it is only noticeable if you're picking it apart like I am. This is one of Chanel's best selling colours just like Dubonet is one of MAC's best selling amplified cremes... I think there is a connection! Another colour from Chanel that is really similar to this one is Lotus Rouge which is a bit darker and more dramatic if that's what you prefer. MAC's So Scarlet($16.50 CAD) and Rapturous mattene ($17.50 CAD) from the Cult of Cherry collection are also quite similar however they were limited (I believe Rapturous is still available on the MAC website)
Estee Lauder in Rich Red $32.00 CAD - More expensive then Chanel? Yes it's ridiculous to me but it is the first red lipstick I ever bought and it is a decent colour. This one is a bit more orange then all my other lipsticks, which I am not a fan of since I tend to go for blue based but overall it's a decent colour. Worth the $32.00 CAD however? No... not really.
Dior Addict High Shine in Runway Red $31.00 CAD - I don't consider this a red, just like I don't consider MAC's Adore it a red (In the new Adoring Carmine Red Lips set $42.00 CAD). So sheer it's a sheer pink. They're pretty much the same except the Dior packaging makes me feel like going around pulling out the lipstick pretending it's a light saber.
MAC in Russian Red $16.50 CAD - If you love Russian Red, I suggest checking "Red" she said out from MAC's holiday collection, to me when on the lips ("Red" she said is a little more pink when swatched and a slight bit darker) it is basically the same colour. However, I hate wearing mattes because by 3 pm I feel like my lips are so dry they're going to fall off but "Red" she said is an amplified *YAY* so it's a much more hydrating lipstick. Go check that lipstick out....STAT!
Dior Creme de Gloss in Rouge nectar $31.00 CAD - Shines like a gloss, looks like melted lipstick, and is hydrating! I love this colour it is the closest one to my YSL palette red and is just gorgeous, if you're not used to wearing lipsticks and prefer glosses I definitely suggest this because it's an amazing dramatic colour with all the benefits of a gloss! The price is a bit steep though so another option would probably be MAC Russian Red lipglass ($16.50 CAD) with a but of Desire Lipglass ($16.50 CAD).
MAC in New York Apple ($16.50 CAD) This is too pink for me to call a red (IMO) so I was very disappointed because I heard it was a good dupe of Queen's sin from last years MAC holiday which I missed *Cries* personally it is almost an exact dupe of Adore it from the red lip set this holiday. Nothing more about this colour, it's just not a red red that's all.
Dior addict gloss in red stockings ($31.00 CAD) - Sort of looks like Russian red($16.50 CAD) or Cult of Cherry(No longer available) lipglasses by MAC, it's a nice sheer hot pink when it fades though but personally I prefer lipglasses. Dior is nice but it doesn't have staying power...at all.
MAC viva glam 1 ($16.50 CAD) - Pretty classic matte red for a good cause, what more could a girl want?! If you're in a fork in the road in your red search and haven't tried this one and Russian red you should definitely take a peek =)
Future plans on getting - MAC's :Lady Danger, Ruby Woo, Brave Red, Fresh Moroccan, MAC red, Chili, Lady Bug. Estee Lauders: Ruby, Dior: Red Premier
What about you, what is your "perfect" red if you've found it? Any red you want to try?